"The Craft is an innovate tool for sermon analysis. The feedback is balanced, constructive, and evaluates the right things." - Jonathan Dodson / Lead Pastor, City Life Church

Below are more detailed explanations of how we analyze your sermons.

Content: What did listeners hear?

Would you be surprised to know you really had 5 main points of content rather than the 3 you intended? Would you also be surprised to know you touched on 12 distinct points of content within those 5 main points of content? The Craft concisely shows you what content listeners heard, not just what you intended to say. We show you the main content, sub content, and rabbit-trail content of your sermons, whether you planned them or not. We show you what was emphasized and what, if anything, did not quite make sense and why. We help you see if you communicated what you intended to communicate.

Only due to an outside voice of feedback, this preacher found out what he should have cut from his sermon (used with permission):  



Communication: How did listeners hear the sermon? 

Not only what you say, but how you say it affects how listeners hear your sermon. The length of your introduction, the amount of illustrations used, and how biblical texts were handled, for instance, all affect the sermon. We show you analytics concerning your introduction, body, and close. We analyze how you handled biblical texts, used illustrations, and taught propositionally. We reveal how listeners were affected by how your sermon was communicated.


Tone: With what tone was content communicated?

Tone can emphasize or undermine your sermon. We reveal your natural preaching tone, the overall tone of your sermon, and whether or not that tone aligned with your content. We explore variation in tone throughout the sermon and show if using varied tones might help you communicate your message.


Visuals: With what visuals was content communicated?

Your body language communicates a message and can emphasize or undermine your sermon. We reveal tendencies you have visually and explore if there is anything you do while preaching that may enhance or detract from your message.


Redemptive Preaching: Did the sermon major on the Good News? 

Understanding the Bible as a whole, we can see that it is ultimately about the life, death, and resurrection of Jesus Christ. Bible-preaching is rooted, fundamentally, in the Gospel. Non-Christians and Christians alike need to hear the Gospel again and again. We reveal to you on what your sermons major and minor.  


Movement: Did the sermon fit together as a unified message?

As a whole, a sermon is one message. We show you how your introduction moved into the body of your sermon, how the body fit together, and how the body moved into the close. We show you if you had clear transitions throughout and if your transitions made your sermon compelling. We explore if the sermon had just the right amount of movement or if it needed more or less. We reveal, if necessary, how you could have possibly rearranged parts of your sermon to make it more clear and compelling. 


Big Idea: What did the listener ultimately hear from the sermon?

Taking into account all of the data we collect, we show you what was the big idea most listeners heard from the sermon. It may or may not be the big idea(s) you intended to preach, but it is the one(s) most people heard.


Improving Your Craft: How can you preach more clear and compelling sermons?

We know you seek to improve your craft, so we will always leave you with substantial final remarks. First, we will let you know your strengths. Preachers need to know what they are doing well. Second, since most sermons can be changed in some way to make them more clear and compelling, we will show you significant ways to immediately improve your craft. Our analyses will help you immediately preach the Bible more clearly and compellingly, in your own unique voice and style.