Why 'The Craft'?

How did your sermon go this past Sunday? Were you clear? Were you compelling? Did your introductory story hit hard like you wanted it to? Do you wish you could take back that 5 minute rabbit trail you went on? These questions and a hundred like them run through the minds of preachers each time they step out of the pulpit. It seems preachers never stop asking these questions. At some point preachers realize they can't answer these questions in a satisfying way. 

Sure, it feels good when someone points out something in your sermon that really helped them. It feels terrible when someone points out that you bored them. It feels weird when someone got something from your sermon you didn't intend to give. But all of this feedback generally fades away. It fades away because it does not substantially impact your craft of preaching. You still may not know why one sermon connected with listeners so well and another one did not.

Preachers do not generally know how clear and compelling they are in the pulpit. It takes an outside voice to let you know what you're preaching is like. This preacher may have never known how much needed to be cut from his sermon without objective feedback:


They remember (some of) the preaching principles they learned in their homiletics classes, have read a few books on preaching, listened to some lectures, and used online tools, but they simply do not know what a given sermon is like for listeners. Until now, preaching resources have focused on the front end of preaching, preparing a sermon. The Craft is focusing on the back end, looking at what you actually said, because we all know there can be a huge difference between what you intended to say and what you actually said.  

The Craft offers objective feedback according to widely-accepted preaching principles. We exist to meet the need all preachers face, the need for substantial, helpful feedback based on proven communication principles. Tim Keller has said, "If you were able to get...quite a bit of feedback about your preaching, it would change your life." We are out to help change the lives of those who want change.  

Some preachers try to analyze their own sermons. They listen to a little bit of the audio/video of their sermons, wince when they hear their voice, wonder when they gained weight and then move on to prepare a new sermon. Some have sought the help of their spouse, only to realize she is exhausted by the process and is not like the average listener. Others have quickly learned that some church-members either have nothing but positive things to say, nothing but negative things to say, or nothing to say at all. 

The Craft is here to change all of that. We use a blueprint of well-worn preaching and communication principles to objectively and respectfully analyze your sermons to help you hone your craft of preaching. We show you what you said, how you said it, if you were clear and compelling, and a lot more. Our analyses leave you in control of how to prepare future sermons in your own unique style and voice. Your craft is preaching. We're here to help.

Learn more about what we do here.